Artificial intelligence is changing the way digital marketers think about Search Engine Optimisation (SEO). From keyword research to reporting and analysis the use of AI in SEO is on the rise, and for good reason.
This article explores how AI is being used in SEO now, and how it will change SEO in the future as development continues to advance.
What is Artificial Intelligence?
There are many different ways to define artificial intelligence, but it’s helpful to think of it as a branch of computer science that focuses on machines emulating human thought patterns.
It uses very complex maths and programming to create algorithms that mimic the way people use their brains to complete tasks.
Companies like Google use artificial intelligence to feed machines large amounts of data about their users, allowing them to learn how humans behave. (Check out their latest MUM update.) The machine can then use this information to make decisions and recommendations.
In the case of search engine optimisation and content marketing, a machine learns how people interact with certain pages or content by tracking clicks and reading patterns. It can then produce reports and insights into the content that’s performing well and highlight the content that needs extra support.
AI can also be used to analyse millions of new data points, competitors and trends in the market to ensure your content is always on point.
AI’s Current Use In SEO
Today, marketers like us offer AI SEO services because the AI tools we use save time and enable us to produce more engaging and better-performing content while AI does the analysis and number crunching.
There are thousands of tools on the market that incorporate AI into their feature set. These include keyword research tools, website analysis tools and content creation tools.
The skill is not only in finding the right tools but also in building a stack that works together and covers all bases when it comes to SEO and content marketing.
Broadly speaking using AI in SEO can be broken into four categories:
Data Analysis – AI is used to analyze millions of data points much faster than humans, making it very powerful. It can process and categorize data based on specific parameters such as geography or industry, allowing marketers to hone in on particular audiences.
Content Marketing – AI can help marketers create content that will perform better based on analysis of similar existing content. It can also use big data analytics to identify highly popular pages, allowing marketers to model their content based on these high-performing examples.
Measuring Success – AI helps marketers track ROI more closely since machines can gather information faster and more accurately than ever before. It allows marketers to see precisely how each tactic or campaign is performing.
Content Distribution – Content can be pushed out more quickly and efficiently through AI-driven marketing campaigns. This is possible using machine learning algorithms to create the most relevant content in real-time, with perfect delivery for each searcher.
How Will We Use AI In SEO In The Future?
As artificial intelligence continues to develop and grow in influence, it will change how marketers interact with consumers. We’ll also have access to more data than ever before which can be analyzed more efficiently by AI tools and software.
Soon, AI will also be able to generate high-quality content too. AI marketing software can already create unique content based on keywords, tone, and style of other posts although it still needs an AI marketing expert to guide the process.
We are just scratching the surface when it comes to what artificial intelligence can do for SEO in the future. Ultimately, it’s up to marketers and brands to embrace the change that artificial intelligence brings.
Summary: Using AI In SEO Saves Time & Gets Better Results
Artificial Intelligence is changing the way marketers do SEO and content marketing. By taking on the burden of tedious analytical work AI frees up time for marketers to produce more creative content.
It’s also getting better at producing high-quality content that’s indistinguishable from a piece written by a human.
Marketing teams and agencies can easily work with AI and other innovative technologies today to create a digital marketing strategy that drives traffic and conversions.
But remember, the output is only as good as the input, so you need to have a solid knowledge of marketing and how to use AI in SEO to get the best results.
If you’re interested in learning more about incorporating AI into your content marketing and SEO, you can drop us a message here. Alternatively, take a look at our B2B SEO services and our AI-powered SEO services for more information.