Search engine optimisation (SEO) works by improving your website so it appears higher in Google when potential customers search for your products or services. It’s not just about keywords, SEO covers technical fixes, content optimisation, user experience, and earning authority so your site is trusted. At Neural Edge, we focus on driving relevant traffic that converts, not just clicks. By aligning SEO with how people search (and how AI tools like ChatGPT answer), we help your business get found at every stage of the customer journey. purchase.

The cost of SEO depends on your goals, industry and how competitive your market is. At Neural Edge, we don’t sell one-size-fits-all packages. Instead, we create a tailored SEO strategy designed to deliver measurable results for your business. Investment typically ranges from £1,500+ per month, depending on the level of support needed. Think of SEO as a long-term growth channel: the right strategy pays back by driving consistent, high-quality traffic and leads. If you’re serious about ranking higher in Google and future AI-driven search, SEO is one of the best investments you can make.

SEO isn’t instant and it usually takes 3–6 months to see meaningful improvements, depending on your starting point, competition, and how much work is implemented. Quick wins like fixing technical issues or updating key pages can deliver early gains, but lasting results come from a consistent strategy. At Neural Edge, we focus on building sustainable growth, not short-lived spikes. The sooner you start, the sooner your site can climb in Google and AI-driven search results. Think of SEO as momentum: once it builds, your traffic and leads continue to compound month after month.

We measure SEO success by tracking the metrics that actually matter to your business, and not just rankings. At Neural Edge, we look at growth in qualified traffic, leads, and sales, alongside improvements in visibility across Google and AI-driven platforms. We use tools like GA4 and Search Console to show exactly how SEO impacts revenue, customer acquisition, and brand reach. Reporting is our specialism, which means you’ll always see the return on your investment, not vague “vanity” metrics. True SEO success is when your website becomes a consistent, high-performing channel for growth.

Neither is “better”; it depends on your goals. Paid ads deliver instant visibility but stop the moment you stop spending. SEO takes longer, but once established, it drives consistent, free traffic and builds long-term authority in Google and AI-driven search. The smartest approach often combines both: PPC captures quick wins, while SEO compounds into sustainable growth. At Neural Edge, we help businesses balance both channels to maximise ROI. If you want fast results with long-term payoff, SEO and ads working together usually deliver the strongest impact.

Yes, SEO for AI platforms like AIO and ChatGPT is different from traditional Google SEO. Instead of just ranking for keywords, it’s about optimising your brand to be the answer AI tools pull into conversations. That means creating authoritative, well-structured content, using schema markup, and building trust signals so AI models view your site as credible. At Neural Edge, we help businesses get visibility not only in Google search, but also in emerging AI-driven results where customers are asking direct questions. This ensures your brand stays ahead as search behaviour shifts from typing to conversational AI.

Using an SEO agency gives you access to expertise, tools, and strategies that go far beyond what most businesses can achieve in-house. At Neural Edge, we don’t just improve rankings, we connect SEO to your wider growth goals, from brand visibility to sales. An agency brings specialist knowledge of Google, AI-driven search, and competitive analysis, meaning you avoid costly mistakes and wasted time. The real benefit? Faster, measurable results and a clear return on investment. With the right agency, SEO stops being a guessing game and becomes a proven channel for driving consistent traffic and leads.

Most agencies still focus on rankings, whereas we focus on results that matter. Our SEO approach combines technical expertise, data-driven insights, and content strategies designed for both Google and emerging AI platforms like AIO and ChatGPT. We don’t rely on cookie-cutter packages; every strategy is tailored to your business goals, audience, and growth targets. By aligning SEO with ROI, we help you win new customers, not just clicks. The difference? You’ll always know exactly how SEO is impacting your bottom line, with clear reporting and strategies built for long-term, sustainable growth.

We handle the heavy lifting, but your input is key to success. We manage technical fixes, keyword research, content optimisation and reporting, so you don’t need to worry about the day-to-day. What we need from you is insight: understanding your customers, products, and business priorities helps us align SEO with real goals. Most clients spend just a few hours a month giving feedback or signing off on content, while we drive the strategy forward. It’s a partnership designed to save you time while ensuring your SEO delivers meaningful results.