As artificial intelligence (AI) becomes more and more commonplace, businesses must begin integrating it into their marketing plans. AI can provide a wealth of benefits to eCommerce businesses, including increased sales, improved customer service, and enhanced decision-making abilities.
While the rise of AI may seem daunting, and there’s plenty of legislation and ethical considerations to be aware of, there are a few ways in which you can easily begin integrating AI into your eCommerce marketing strategy. But first, the key question is…
Is AI Useful For eCommerce Yet?
The short answer is yes! AI has already begun to play a role in eCommerce, and its use will only become more widespread in the years to come. A study by Gartner found that by 2022 the Artificial Intelligence Software Market to Reach $62 Billion.
Millions of eCommerce companies already use AI as part of their digital marketing eCommerce stacks. Some of the most common applications of AI in eCommerce include:
- Chatbots for customer service
- Predictive analytics for product recommendations
- Fraud detection
While there are plenty of uses for AI in eCommerce, in this post, we’ll explore what we think are the three most accessible ways to incorporate AI into your eCommerce strategy without blowing the budget and needing an advanced degree in computer science!
We’ll also look at why integrating AI into your eCommerce strategy is important and how to start the process of futureproofing your business for long-term success.
3 Ways To Embrace eCommerce AI
When writing this post, we’ve been careful to choose methods of AI integration that don’t require a lot of technical know-how or investment. So, whether you’re just starting in eCommerce or you’ve been at it for a while, here are three ways to embrace AI and get started.
1. Customer Service
The first way to use AI in your eCommerce marketing is to improve customer service. AI can be used to help customers find the products they are looking for, answer their questions, and resolve any issues they may have. By using AI for customer service, businesses can reduce the amount of time and money spent on manual tasks, such as responding to customer inquiries.
2. Data-Driven Decision Making
The second way to use AI in your eCommerce marketing is by using it to make better decisions. AI can analyse data from customers and products to make informed decisions about what products to sell, how much inventory to stock, and where to allocate resources. This can help businesses optimise their operations and improve their bottom line.
3. Increase Sales
The third way to use AI in your eCommerce marketing is by using it to increase sales. AI can be used to create targeted ads, recommend products, and provide personalised recommendations to customers. By using AI in this way, businesses can increase the effectiveness of their marketing campaigns and see a corresponding increase in sales.
eCommerce AI & The Customer Experience
As you can see, there are a number of ways that AI can be used in eCommerce to improve the customer experience. But what are the benefits of enhancing the customer experience, and how does it impact sales?
A study by Forrester found that a good customer experience can greatly impact revenue. Retailers who delivered a top customer experience grew revenue by 13% more than those offering a sub-standard customer experience.
This can significantly impact winning new business and generating repeat customers. If you make it easy for your customers to find what they’re looking for, get their questions answered, and resolve any issues they may have, you’ll be well on your way to providing a great customer experience.
And by using AI in this way, you can automate many of the tasks that currently require human intervention, freeing up time and resources to focus on more critical studies.
Top 3 AI-Based eCommerce SEO Tools
We wanted to share our recommendations for three AI-powered eCommerce tools to add to your eCommerce store to end this post.
1. Apteo AI
Apteo is a predictive analytics tool that uses machine learning to help businesses make better product decisions. It integrates with Shopify, Magento, and BigCommerce and offers a free trial.
We love this tool because it’s simple to use and helps businesses make data-driven decisions.
2. Jasper AI
Jasper is an AI writing assistant that helps businesses create better content. It can be used to write blog content, product descriptions, and even email newsletters.
We like Jasper because it’s easy to use and helps businesses create high-quality content quickly and easily.
3. Klevu AI
Klevu is an eCommerce tool that delivers personalised product recommendations. It integrates with Shopify, Magento, and WooCommerce and offers powerful recommendations that can help businesses increase sales.
We like Klevu because it’s effective at increasing sales by providing targeted product recommendations to customers.
Is Using AI In eCommerce Expensive?
Thanks to the explosion of the SaaS business model, thousands of tools and services are available that can help businesses of all sizes use AI to improve their eCommerce marketing. And while some of these tools may be expensive, the majority are affordable and within reach of small and medium-sized businesses.
One of the critical barriers for eCommerce businesses when using AI tools will be finding the staff who can operate and manage these tools. It’s well documented that there’s a digital skills shortage and thinking about how to use AI in your eCommerce marketing is not something that everyone will be able to do.
Despite this, as digital native generate continue to enter the workforce, businesses will likely find that employees will already have a high level of understanding about how to use AI tools and be comfortable working with them.
How To Get Started With eCommerce & AI
If you’re looking to get started with eCommerce and AI, the best way is to experiment and try out different tools to see what works for your business.
Once you’ve found a few tools that you want to try out, it’s important to take the time to learn how to use them and integrate them into your business. This will require some training for your team and may take some time to implement correctly.
But once you do, you’ll be able to enjoy the benefits of using AI in your eCommerce marketing and start to see better results from your campaigns.
Embrace AI for eCommerce & Deliver A Better Experience.
All businesses should be looking to integrate AI into their marketing plans to take advantage of its many benefits. Companies can improve customer service, make better decisions, and increase sales by using AI.
AI is no longer an intangible technology far away in the future. It is something that businesses can use today to improve their customer experience and see a corresponding increase in sales.
Please contact us to find out more about how AI can be used in eCommerce.