If you’re running an eCommerce store, then you know that SEO is a critical part of your marketing strategy. But why is eCommerce SEO so important? And what are the benefits of investing in it? In this blog post, we will discuss five reasons why eCommerce SEO is essential for your business.
Firstly, why is eCommerce SEO important?
eCommerce SEO is important because it can help your product and category pages rank higher in search engine results pages (SERPs), which means you will get more traffic to your store.
eCommerce SEO can also help you improve your website’s visibility, and it can even help you increase your brand awareness.
But that’s not all. eCommerce SEO can also help you improve your click-through rate (CTR), and it can help you boost your conversion rate.
Additionally, eCommerce SEO can help you rank higher in the local search results, which means that you will get more traffic from people looking for products and services in their local area.
Now that we have established why eCommerce SEO is so important let’s discuss the benefits of investing in it.
5 Benefits of eCommerce SEO
It’s estimated that around 50% of eCommerce traffic comes from search engines, so if you’re not doing SEO for your eCommerce store, you’re missing out on a lot of potential customers.
Here are five benefits of eCommerce SEO that will help you understand why it’s important and needs to be in your marketing budget this year.
1. eCommerce SEO Helps You Reach More Customers
One of the main benefits of eCommerce SEO is that it helps you reach more customers. By optimising your eCommerce product pages for search engines, you can extend your reach as each page will rank for a different keyword. If you’ve got 10,000 pages each ranking for one keyword and each keyword gets 1,000 searches per month, then that’s a lot of reach!
When it comes to choosing the right keywords, short keywords like ‘men’s shoes’ are highly competitive, so reaching customers looking for specific terms using long-tail keywords is a much better strategy. These are more specific keywords and have a lower search volume than general ones, but they still convert well because they’re very specific.
For example, if you sell women’s clothing, you may want to target the keyword “women’s dresses” as your main keyword but use long-tail keywords like “red evening dresses” to target specific customers.
The bottom line is that eCommerce SEO can help you reach more customers than you would otherwise reach, and this is one of the most cost-effective ways to generate eCommerce sales.
2. eCommerce SEO Helps You Improve Your Brand Awareness
Another benefit of eCommerce SEO is that it helps you improve your brand awareness. By ranking higher in SERPs, you can attract more visitors to your website, resulting in more brand awareness and exposure.
Brand awareness is important because it can help you build trust with your customers. When customers are familiar with your brand, they are more likely to do business with you. In fact, studies have shown that it takes 5 to 7 impressions for people to remember a brand, so catching them across multiple touchpoints is essential.
Additionally, when a customer sees your brand name and details in the search results, it helps to legitimise your business in their eyes. This is because they know that you are an authority on the topic and that you have the expertise to help them find what they’re looking for.
So, if you’re looking for a way to improve your brand awareness, eCommerce SEO is a good option.
3. Unlike PPC, eCommerce SEO Works All Year-Round
Unlike some other forms of online marketing, eCommerce SEO is a continuous process that works all year round. Unlike paid search, which only targets people already looking for your product, eCommerce SEO targets people who are not familiar with your brand and may not have even heard of you.
This means that eCommerce SEO can help you generate leads and sales all year-round, which is a major advantage over other forms of marketing.
You may have to wait for a few months to see results, but once your eCommerce store ranks higher in SERPs than your competitors, you will enjoy an ongoing stream of traffic that doesn’t stop just because it’s the holidays.
4. SEO Has The Potential To Deliver Significant ROI
If you’re running PPC ads, it can get costly, especially at peak times. Wordstream reports every year on the average cost of PPC ads, and it can make for some surprising reading, with some industries paying more than $6 per click.
eCommerce SEO can deliver a much higher ROI than paid ads. While it’s difficult to estimate the exact ROI of eCommerce SEO, it’s likely to be far higher than any other form of online marketing.
ECommerce SEO can be so successful that it can often cover the cost of your entire marketing budget and then some. If you’re looking for a form of online marketing that delivers a high ROI, eCommerce SEO is definitely worth considering.
5. SEO Is Closely Related To Voice Optimisation
Using Alexa and Google Home to carry out voice-activated searches is rising, with 1 billion voice searches taking place every month. This means that eCommerce SEO needs to consider the impact of voice search.
The good news is that eCommerce SEO is closely related to voice optimisation, and you can use many of the same techniques to improve your ranking in SERPs.
eCommerce SEO is not a one-size-fits-all approach, and you will need to tailor your strategy to take into account the impact of voice search and other eCommerce trends.
However, if you’re looking for a form of online marketing that is future-proofed and takes into account the increasing popularity of voice search, eCommerce SEO is a good option.
eCommerce SEO is essential for your business because it can help you improve brand awareness, generate leads and sales all year round, and deliver a high ROI.
Additionally, eCommerce SEO is closely related to voice optimisation, which is a significant trend to take into account.
So, if you’re looking for a form of online marketing that is future-proofed and delivers a high ROI investing your marketing budget into eCommerce SEO is the way to go.
For more information about our SEO services for eCommerce please contact us.