WE’RE HIRING 👋🏻 CHECK OUT OUR LATEST POSITIONS
Branded and non-branded keywords are both imperative for a successful SEO strategy, though they serve distinct purposes. For eCommerce brands in particular, it’s especially important to distinguish between the two categories and understand how they can be used to drive traffic and traffic growth. Likewise, as a specialist SEO agency, one of the ways we …
Branded vs. Non-Branded Keywords: What Brands Need To Know Read More »
At Google I/O on May 10th, we got the first glimpse of Google’s new SGE (Search generative experience). While it looked impressive and will undoubtedly have an impact on how brands do SEO, one element I saw that was missing was the inclusion of ads in the demo. The question of where Google Ads will …
Google Ads Announcement: Inclusion In SGE & New Ad Platform Tools Read More »
Starting a LinkedIn page for your company is a great way to get your business in front of potential customers. However, building an audience of engaged followers can be challenging, especially if you’re starting from scratch. We’ve been running LinkedIn campaigns for years, and our post about growing your LinkedIn company page followers is one …
LinkedIn Business Page Tips For Successful Lead Gen Read More »
On 10th May, I tuned in to watch Google’s much-anticipated Google I/O 2023 event, which promised a lot. There was plenty on the agenda around Bard, AI and new Google products, but with all the recent hype around Google’s new AI search engine, the main focus for me was how search is changing and what …
New Google Search Engine ‘SGE’ Announced At Google I/O Read More »
What makes LinkedIn the perfect channel for B2B lead gen? With over 900 million members, it’s the go-to platform for professionals looking to network and build relationships with other key players in their industry. As such, it offers businesses the ideal opportunity to reach out to a highly targeted audience that is likely to be …
Grow Your Sales With Our B2B LinkedIn Lead Generation Services Read More »
eCommerce is booming, and now more than ever, brands and retailers need to maximise returns from every channel, including SEO and search. 2023 has been a big year for SEO, with the introduction of AI features in the search result pages and new Google algorithm updates that further clamp down on spam content and bad …
As a Google Partner, we know first-hand the impact a great PPC campaign can have for our clients. We’ve managed budgets of all sizes across multiple industries and have seen the results that a well-structured PPC campaign can yield. The importance of PPC cannot be discounted in the digital marketing mix. Survey data from HubSpot …
As an SEO of nearly a decade, I’ve written plenty of pieces about Google algorithm updates, emerging SEO techniques and tactics and why SEO is still as strong as ever despite some people saying it isn’t. However, despite the hype around Bing, Bard and others, there is a serious question about what happens next, and …
Beyond The AI Hype, What’s The Future Of SEO & Search? Read More »
As a Google Partner Agency with a wealth of experience in managing hundreds of thousands of pounds in ad spend, we know what it takes to drive success in Google Ads and Google Shopping campaigns. Every marketing manager understands the importance of PPC in their overall strategy, even if they are using a PPC agency …
10 Essential PPC Checks for Maximum Account Performance: A Google Partner Agency’s Guide Read More »
We all know how powerful TikTok is as a tool for marketers. If your audience is Gen Z or Millenials, it’s a no-brainer that TikTok should be in your mix to reach them. But do you know how to use the platform to inform your SEO strategy? With more insights than ever, TikTok is the …
How To Use TikTok Data to Improve Your SEO Campaigns Read More »
Monthly insights & market trends in a handy marketing newsletter.