Branded and non-branded keywords are both imperative for a successful SEO strategy, though they serve distinct purposes. For eCommerce brands in particular, it’s especially important
On 10th May, I tuned in to watch Google’s much-anticipated Google I/O 2023 event, which promised a lot. There was plenty on the agenda around
As an SEO of nearly a decade, I’ve written plenty of pieces about Google algorithm updates, emerging SEO techniques and tactics and why SEO is
Google has long been the dominant search engine, with Microsoft’s own ‘Bing’ search engine often ridiculed for its low market share and lack of features.
We all know how powerful TikTok is as a tool for marketers. If your audience is Gen Z or Millenials, it’s a no-brainer that TikTok
SEO is essential for driving traffic and sales to your online store. But with so many agencies out there claiming to be experts in Shopify
Keyword research for SEO is crucial for ensuring that your content stands out and is properly optimised for search engine rankings. But how do you
The world of SEO and search engine marketing moves fast, and with that comes an ever-growing list of channels eCommerce brands can tap into to