Turn Ad Spend Into Scalable Growth With Our PPC Services
We build campaigns engineered to maximise ROI and scale your revenue, so every pound invested in Google Ads comes back multiplied.
Drive High ROI With A Focused PPC Strategy
If you’re running PPC ads or plan to in the future it’s essential to choose the right PPC agency that can build a PPC strategy to deliver your business goals.
We’re an official Google Partner that transforms PPC campaigns by delivering higher ROI and lower acquisition costs. We take a holistic approach to paid search and get a complete understanding of your customers to make sure your PPC advertising is focused.
Costs vary significantly depending on industry, keywords, and campaign complexity. On average, UK cost‑per‑click (CPC) ranges from £0.50 to £5.00, with highly competitive fields like legal or finance commanding higher bids (up to £7). Monthly ad spend for small businesses typically starts around £800, rising to £25,000 for mid‑sized companies.
You can usually see results from PPC campaigns almost immediately, as ads can go live within hours of launch. However, performance often improves over the first 2–4 weeks as campaigns gather data and are optimised for clicks, conversions, and ROI. At Neural Edge, we focus on rapid setup and ongoing optimisation to ensure your budget works harder every day.
We measure PPC success by focusing on the metrics that actually drive your business forward — not just clicks. At Neural Edge, we track conversions, cost per acquisition (CPA), return on ad spend (ROAS), and revenue growth. Layered with audience insights and ongoing optimisation, this ensures every pound spent on Google Ads delivers measurable results.
At Neural Edge, we specialise in PPC campaigns for eCommerce and B2B brands. For eCommerce, we focus on driving product sales through Google Search, Shopping, and Performance Max campaigns. For B2B, we build lead generation strategies tailored to complex buying journeys. Our experience spans sectors including retail, beauty, baby products, home & garden, legal, and professional services, always with a focus on ROI. Whatever your industry, we create PPC strategies that turn ad spend into measurable growth.
AI is transforming Google Ads in 2025 by automating campaign creation, asset generation, and budget optimisation through tools like Performance Max and Smart Bidding. Ads now appear within AI Overviews and AI Mode, and new ad placements are driven by AI-generated search summaries. Although click-through rates may decline due to zero-click answers, targeted exposure increases as Google matches ads to longer, conversational queries.
Yes, we provide clear, data-driven reporting for every PPC campaign. At Neural Edge, you’ll see exactly how your budget is performing with insights on clicks, conversions, CPA, and ROAS. We don’t just send numbers, we interpret them, showing how your ads impact sales, leads, and long-term growth.
PPC delivers both. Well-structured Google Ads campaigns can drive immediate sales while also boosting brand visibility by placing you at the top of search results, Shopping, and Display networks. At Neural Edge, we design campaigns that balance direct conversions with wider awareness, ensuring your ads reach new audiences and build long-term recognition as well as revenue.
We improve ROI from Google Ads by focusing on efficiency, not just spend. This means refining targeting, using negative keywords to cut waste, optimising ad copy and landing pages, and leveraging AI-powered bidding strategies. Regular testing and data-led decisions ensure your budget generates more conversions for every pound invested.
eCommerce PPC Services
Turn paid ads into your most reliable sales channel. We build and optimise campaigns across Google Shopping, Performance Max, and Search to capture high-intent buyers ready to convert. By refining product feeds, keyword targeting, and creative, we ensure your ad spend delivers measurable ROI in a competitive retail landscape.
We optimise your product feed and campaigns to capture high-intent shoppers directly in Google Shopping. By improving product data, targeting, and bidding, we drive consistent sales and boost ROAS in competitive eCommerce markets.
Google’s latest Performance Max campaigns are now powered by AI, enabling ads to appear across Search, Shopping, Display, YouTube, and Gmail with one campaign setup. At Neural Edge, we make AI work for you, not against you. By combining automated bidding with expert human oversight, we refine targeting, creative, and audience signals to cut wasted spend and maximise ROI. This balance of automation and strategy ensures your campaigns scale profitably in an AI-driven ad landscape.
Leverage Google’s Performance Max campaigns to reach customers across Search, Shopping, Display, and YouTube. We combine automation with data-led optimisation to scale sales while keeping control of spend efficiency.
Bring back potential buyers who didn’t convert the first time. Our dynamic remarketing campaigns showcase the right products at the right time, turning browsers into loyal customers.
Expand brand visibility with engaging display ads across Google’s partner network. Perfect for launching promotions, highlighting new products, and supporting remarketing to increase purchase intent.
Whether launching fresh campaigns or refining underperformers, we design PPC strategies tailored to your store’s goals. From product launches to seasonal campaigns, we focus on scalable, profitable growth.
B2B PPC Services
Generate consistent, high-quality leads with PPC tailored for complex B2B buying journeys. From Google Search to remarketing, we design campaigns that target decision-makers, nurture leads, and reduce wasted spend. Our strategies focus on efficiency, reaching the right people at the right stage of the funnel.
Capture decision-makers actively searching for your services. Our keyword targeting and ad copy strategies ensure your business is visible at the exact moment prospects are evaluating solutions.
Use PMAX campaigns to reach B2B audiences across Google’s ecosystem. We tailor creative assets and targeting to focus on lead quality, not just clicks.
Complex B2B journeys need multiple touchpoints. We build remarketing campaigns that nurture prospects, keeping your brand top-of-mind throughout the decision-making process.
Boost brand awareness and credibility with targeted display ads. Ideal for positioning your business as a trusted authority while reaching new audiences at scale.
In B2B, not every conversion happens online; many leads come through calls, demos, or meetings. That’s why we integrate call tracking and advanced attribution into your PPC campaigns. By linking ad spend directly to calls and qualified leads, we show which keywords, ads, and campaigns drive real business results. This ensures your budget focuses on what works, giving you complete clarity on ROI and sales impact.
Whether setting up campaigns from scratch or fixing inefficiencies in your current setup, we optimise for cost-per-lead, lead quality, and sustainable growth.
Over 13x ROAS In A High Competition Industry
Farm Toys Online partnered with Neural Edge to scale paid search performance in a fiercely competitive retail market. By restructuring campaigns, refining keyword targeting, and optimising product feeds, we achieved over 13x return on ad spend (ROAS) driving profitable growth while maintaining strong visibility against larger competitors.
1695% YoY Increase In Revenue From Google Ads
By restructuring campaigns and optimising performance across high-value categories, Neural Edge helped Fairway Furniture achieve a 1695% year-on-year increase in revenue from Google Ads. With ad spend increasing by just 116% in the same period, this result demonstrates the power of data-led targeting and efficient budget management.
Data-Driven PPC Strategies That Deliver
We believe what sets us apart from other PPC agencies is our ability to combine data-driven insights with hands-on expertise to deliver measurable results.
Our team uses advanced tracking, testing, and optimisation methods to understand exactly how your customers search and buy online. This ensures every campaign is built on performance data, not guesswork.
From Google Search and Shopping to Display and Remarketing, we craft PPC campaigns that increase visibility, drive qualified traffic, and generate consistent ROI.
In-House Performance Management & Monitoring Tools
When the tools on the market don’t quite hit the spot, what do you do? Build your own of course!
Our in-house tools enable us to identify, track, and monitor performance using thousands of data points so we can focus our attention on optimising the right areas for maximum ROI.
An Award Winning Approach to PPC Ads
Our approach to paid ads as an award-winning PPC agency follows a well-tested process that we’ve developed and perfected over several years.
We begin with an account audit and review before moving on to creating an optimisation plan with short, mid and long term goals and building out a reporting area where you have access to your stats 24/7.
Ongoing AI PPC management and optimisation of bids, keywords and campaigns ensure optimal performance and maximum ROI for your budget. Get in touch to find out more.
"Working with Neural Edge is fantastic. They help us reach new markets, create promotional content, analyse data and improve our web operations."
Tony Lucas, Huck Play
PPC In The Age of AI
AI is transforming how Google Ads works, from smarter bidding to new placements in AI Overviews. Campaigns are now shaped by conversational, intent-driven searches that demand sharper strategies.
At Neural Edge, we use data-led optimisation and expert oversight to ensure AI works for you, not against you. By combining automation with human strategy, we help brands cut wasted spend, improve targeting, and maximise ROI in an AI-powered ad landscape.
AI Overviews are Google’s new AI-powered summaries that appear at the top of search results, answering queries directly. For PPC, this means ads can now show inside or alongside these AI Overviews. While organic clicks may drop, PPC visibility increases as Google matches ads to conversational, intent-driven searches within AI results.
AI is likely to make Google Ads more competitive, and often more expensive, because automated bidding and AI-driven targeting push more advertisers to compete on the same high-intent queries. However, AI also improves efficiency by reducing wasted spend, meaning well-optimised campaigns can achieve better ROI even if CPCs rise.
Google uses AI to analyse search queries, context, and user behaviour to better understand intent. This means ads are now matched to more conversational and long-tail searches, not just exact keywords. For advertisers, this creates new opportunities to capture high-quality traffic, but it also demands smarter campaign optimisation.
Relying too heavily on AI in PPC can reduce control and transparency. Automated bidding and targeting may overspend on broad terms, chase low-quality clicks, or hide valuable data. Without human oversight, campaigns risk inefficiency. The best results come from combining AI automation with expert strategy and optimisation.
AI is reshaping remarketing by using smarter audience signals and predictive modelling. Instead of relying only on past site visitors, Google’s AI can identify users most likely to convert based on behaviour, interests, and intent. This means remarketing ads are more targeted and effective — but still need expert setup and oversight.
About Neural Edge
Neural Edge is a marketing services agency based in Somerset, England, and was founded in 2019 by Ben Barnes and John Shirley.
Our team of PPC management specialists are fully qualified in Google Ads and running Google PPC campaigns. Your account manager will be up to date with Google Skill Shop qualifications and have years of experience managing PPC campaigns.
We work with the experts at Google to stay updated on best practice guidelines and the cutting-edge Google AI and machine learning tools we can use to ensure a profitable PPC campaign.
Make An Enquiry
Whether you’re just starting your PPC or data journey or you have existing activity in place that needs additional support or fine-tuning, we can help.
Leave us a message and a member of our team will reach out to book a meeting with one of our experts.
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