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Leah Russell

Leah is our content manager and oversees the creation and delivery of SEO-driven copy from our content team to our clients. She has an eye for detail and a passion for crafting engaging content that reflects the unique voice and core values of each brand we work with. She has achieved the Foundation Certificate in Professional Digital Marketing with the CIM and several other certifications. When she’s not busy writing and editing, Leah spends her free time cosying up with a good book or watching F1 races.

October eCommerce Insights: Ramping Up Your Strategy for the Holiday

In IMRG’s October eCommerce roundup, we’ve noted some interesting trends and insights that can help you prepare for the holiday season. We’re sure your Black Friday and holiday campaigns are all neatly wrapped up with a bow and ready to launch, but – nonetheless – that doesn’t mean you should forget about it under the …

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Optimising Site Search & Discovery – Are You Missing Out? eCommerce Insights Ep. 4

In the fourth episode of our eCommerce Insights series, we’re drawing on data from IMRG’s #204 weekly retail data show, focusing on customer journey optimisation, site search improvements, and early Black Friday campaign trends.  We all know how important it is to ensure your website is as seamless and easy to use, navigate, and discover …

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Driving Customer Loyalty & Engagement: Key eCommerce Insights

Staying attuned to customer trends is the secret sauce to winning loyal customers and boosting sales. After all, if you don’t fully know your customers, how can you expect to fully satisfy them? This week, we’re diving into insights from IMRG’s latest data on customer loyalty, holiday shopping, and what’s keeping consumers engaged online.  Here’s …

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eCommerce Insights: The Importance of Convenience & Diversity for Your Strategy

With the busiest period of the year now – more or less – upon us, it’s important more than ever to ensure your strategy is solid. IMRG’s latest webinar threw up some insightful stats pulled from their survey of over 100 retailers With a focus on Black Friday strategies for 2024, we’ve condensed the most …

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Navigating Black Friday 2024: Insights, Trends, & Strategies for eCommerce Success

As we approach Black Friday 2024, eCommerce businesses need to be prepared for a market that’s evolving rapidly.  We listened in on IMRG’s Peak 2024 webinar and gathered key insights, trends, and strategies that will help you stay ahead of the competition during this crucial holiday shopping season. We’ve gathered all the key bits of …

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August 2024: eCommerce Insights & Trend Data To Inform Q4 Planning

The landscape of online retail is continually shifting, and August 2024 presented a mix of challenges and opportunities for eCommerce brands.  IMRG’s latest weekly retail data (Webinar #200) highlighted the ongoing complexities faced by retailers in August 2024, with some sectors thriving while others continue to navigate a tough market.  Below is an overview of …

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Secrets of SEO keyword research

Secrets Of SEO Keyword Research: Make Your Content Stand Out

Keyword research for SEO is crucial for ensuring that your content stands out and is properly optimised for search engine rankings. But how do you make sure you’re choosing the right keywords? Keyword research is the process of finding relevant words and phrases that people use to search for content related to a certain topic. …

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Key principles of SEO

9 Key Principles Of SEO To Power Up Your eCommerce Site

For any eCommerce business, being able to reach more potential customers is essential. After all, customers are the foundation of any business’s success, and without these customers, no business can survive. It makes sense, then, that eCommerce businesses should focus on making it easy for visitors to find their business online, so they can capitalise …

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