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Writing great content isn’t easy, and can take hours to perfect. So, when you finally publish a piece you’re happy with it can be disappointing when it doesn’t get the exposure you were hoping for. One way to overcome this is to repurpose content from your blog as part of your inbound marketing strategy. Repurposing …
Social media is a key marketing channel for raising brand awareness and attracting customers to websites. With over 40% of consumers regularly using social media to research new brands and products putting a social media strategy in place that outlines key social media guidelines is essential for creating meaningful messages that cut through the noise …
Content marketing is a critical part of the B2B promotional mix; 81% of businesses report that their blog is important or essential to lead generation. However, a focus on the top of the funnel content often means sales teams lack the resources to get the deal over the line. To improve sales enablement, the creation …
The biggest mistake eCommerce companies make, is to think that product descriptions count for SEO more than the structure of the product data itself. Many companies even make a simple PDF upload of their old catalogues. In doing so they miss out on all of the juice they can squeeze out of a well-structured and …
We’ve compiled a comprehensive list of marketing ideas for technology companies across 12 categories that you can use right now to market your business. From running high-performing content marketing campaigns to getting your name out there through podcasts and social media, this is the definitive guide to building your brand awareness and reaching more customers. …
89% of B2B buyers use the internet during the buying process and by the time they take action on a website, they’re already 57% of the way through their buying journey. If you haven’t built a relationship with your audience by this stage, it’s already too late. So how do you reach customers before they …
B2B Content Marketing Strategy Tips To Generates Sales Read More »
Setting a marketing budget can be one of the most difficult marketing decisions companies have to make. Budgets vary widely by industry and the method for setting budgets differs from company to company. While there is no hard and fast way to set a marketing budget, this post will help you to calculate how much …
How To Set A Marketing Budget For Multiple Channels Read More »
Fuelling ambitious growth, attracting investors and launching a new product are common reasons software vendors and developers need to find new software customers. Regardless of the motivation, to attract new customers, vendors must engage in smart planning so budgets aren’t wasted and new customers are won cost-effectively and stick around for the long-term. To find …
An important part of the marketing planning process is setting objectives and outlining marketing campaign activity. What’s sometimes forgotten is how the success of a campaign will be measured. Defining content marketing metrics enables marketers to report on content marketing campaign results with hard facts and figures. Without metrics, it’s difficult to know what’s working …
Small retailers regularly tell us that they struggle to create their own websites due to the cost and maintenance involved. To overcome this we suggest exploring alternative methods to sell products online without a website. Today we are sharing with you three different ways to make online sales that don’t require setting up a website. …
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