Paid ad campaigns are a great way to get your business in front of new customers. However, the effectiveness of paid ads can be improved significantly by developing content marketing and SEO campaigns that focus on improving the user experience and the quality of information on your website. Today’s post aims to answer” how does …
How Does SEO Affect PPC? 5 Ways SEO Increases ROAS Read More »
Artificial intelligence is changing the way digital marketers think about Search Engine Optimisation (SEO). From keyword research to reporting and analysis the use of AI in SEO is on the rise, and for good reason. This article explores how AI is being used in SEO now, and how it will change SEO in the future …
From AI to marketplaces we’ve covered a lot of ground. Our own research and immersion in the eCom industry have led to us identifying 7 eCommerce marketing trends for 2022 that should be on your radar. Top retailers are already integrating these trends into their eCommerce strategies, so don’t get left behind. Selling On Social …
Writing great content isn’t easy, and can take hours to perfect. So, when you finally publish a piece you’re happy with it can be disappointing when it doesn’t get the exposure you were hoping for. One way to overcome this is to repurpose content from your blog as part of your inbound marketing strategy. Repurposing …
Content marketing is a critical part of the B2B promotional mix; 81% of businesses report that their blog is important or essential to lead generation. However, a focus on the top of the funnel content often means sales teams lack the resources to get the deal over the line. To improve sales enablement, the creation …
The biggest mistake eCommerce companies make, is to think that product descriptions count for SEO more than the structure of the product data itself. Many companies even make a simple PDF upload of their old catalogues. In doing so they miss out on all of the juice they can squeeze out of a well-structured and …
We’ve compiled a comprehensive list of marketing ideas for technology companies across 12 categories that you can use right now to market your business. From running high-performing content marketing campaigns to getting your name out there through podcasts and social media, this is the definitive guide to building your brand awareness and reaching more customers. …
89% of B2B buyers use the internet during the buying process and by the time they take action on a website, they’re already 57% of the way through their buying journey. If you haven’t built a relationship with your audience by this stage, it’s already too late. So how do you reach customers before they …
B2B Content Marketing Strategy Tips To Generates Sales Read More »
An important part of the marketing planning process is setting objectives and outlining marketing campaign activity. What’s sometimes forgotten is how the success of a campaign will be measured. Defining content marketing metrics enables marketers to report on content marketing campaign results with hard facts and figures. Without metrics, it’s difficult to know what’s working …
If you’re not familiar with inbound marketing you could be excused for thinking it’s just more marketing jargon, another industry buzzword, the latest trend. Do I really need another marketing agency telling me I should be doing it and that it’s critical to business success? Well, there isn’t one simple answer. It’s the classic ‘every …
How To Grow Your Business Using Inbound Marketing Read More »