An important part of the marketing planning process is setting objectives and outlining marketing campaign activity. What’s sometimes forgotten is how the success of a campaign will be measured. Defining content marketing metrics enables marketers to report on content marketing campaign results with hard facts and figures. Without metrics, it’s difficult to know what’s working …
If you’re not familiar with inbound marketing you could be excused for thinking it’s just more marketing jargon, another industry buzzword, the latest trend. Do I really need another marketing agency telling me I should be doing it and that it’s critical to business success? Well, there isn’t one simple answer. It’s the classic ‘every …
How To Grow Your Business Using Inbound Marketing Read More »
Having the correct eCommerce terms and conditions in place is essential for every business. As marketers ourselves, we believe marketing has a key role to play in influencing policies. Marketing is the voice of the customer after all. Returns, delivery, GDPR – these areas have a big impact on buying decisions. Although t&c’s are fundamentally …
In 2019 UK consumers spent £105 billion pounds shopping online. The UK was ranked number three, behind China and the US in a list of countries ranked by consumer eCommerce spend. If you’re not in the eCommerce game by now you’re missing out! This post addresses some basic principles behind growing a successful eCommerce website. …
Grow eCommerce Revenue Using 4 Marketing Principles Read More »
With millions of businesses competing online for impressions, clicks and sales, digital marketing can feel like a minefield. Couple that with the vast amount of data and metrics that can be used to report on success and it can all get a bit too much. However, one key metric that needs to be tracked to …
5 Practical Tips Proven To Increase eCommerce Conversion Rate Read More »