Following the launch of Google’s AI mode on Tuesday, 20th May, the game has changed. In some ways, it feels like everything Google has been doing since its inception, particularly around personal data collection, is culminating in the most powerful form of AI search yet – AI Mode. AI mode is a hyper-personalised form of …
The way consumers discover and interact with products online is about to shift dramatically. OpenAI has announced a deeper integration between ChatGPT and Shopify, which will enable users to browse, compare, and purchase products from Shopify merchants – directly within the ChatGPT interface. As an AI-focused SEO agency working with eCommerce brands across the UK, …
Is Your Shopify Store Ready for ChatGPT? Here’s What eCommerce Brands Need to Know Read More »
The new year is here, and the eCommerce industry is already shifting gears. Our latest insights from IMRG’s Weekly Data Show reveal some crucial trends shaping the landscape in 2025. Whether you’re running an online store or managing digital campaigns, here’s what you need to know — and how to stay ahead 1. eCommerce Revenue …
January 2025 eCommerce Trends: Key Insights & Digital Marketing Strategies Read More »
There’s no rest for the wicked, especially us in eCommerce and marketing! While Black Friday may have come and gone, next on the agenda is gearing up for the Christmas shopping rush. But what does 2025 have in store for us? We listened in on IMRG’s #211 Weekly Data Show to find out the latest …
December eCommerce Insights: Post-Black Friday & Pre-Christmas Industry Data Read More »
In IMRG’s October eCommerce roundup, we’ve noted some interesting trends and insights that can help you prepare for the holiday season. We’re sure your Black Friday and holiday campaigns are all neatly wrapped up with a bow and ready to launch, but – nonetheless – that doesn’t mean you should forget about it under the …
October eCommerce Insights: Ramping Up Your Strategy for the Holiday Read More »
In the fourth episode of our eCommerce Insights series, we’re drawing on data from IMRG’s #204 weekly retail data show, focusing on customer journey optimisation, site search improvements, and early Black Friday campaign trends. We all know how important it is to ensure your website is as seamless and easy to use, navigate, and discover …
Optimising Site Search & Discovery – Are You Missing Out? eCommerce Insights Ep. 4 Read More »
Staying attuned to customer trends is the secret sauce to winning loyal customers and boosting sales. After all, if you don’t fully know your customers, how can you expect to fully satisfy them? This week, we’re diving into insights from IMRG’s latest data on customer loyalty, holiday shopping, and what’s keeping consumers engaged online. Here’s …
Driving Customer Loyalty & Engagement: Key eCommerce Insights Read More »
With the busiest period of the year now – more or less – upon us, it’s important more than ever to ensure your strategy is solid. IMRG’s latest webinar threw up some insightful stats pulled from their survey of over 100 retailers With a focus on Black Friday strategies for 2024, we’ve condensed the most …
eCommerce Insights: The Importance of Convenience & Diversity for Your Strategy Read More »
As we approach Black Friday 2024, eCommerce businesses need to be prepared for a market that’s evolving rapidly. We listened in on IMRG’s Peak 2024 webinar and gathered key insights, trends, and strategies that will help you stay ahead of the competition during this crucial holiday shopping season. We’ve gathered all the key bits of …
Navigating Black Friday 2024: Insights, Trends, & Strategies for eCommerce Success Read More »
The landscape of online retail is continually shifting, and August 2024 presented a mix of challenges and opportunities for eCommerce brands. IMRG’s latest weekly retail data (Webinar #200) highlighted the ongoing complexities faced by retailers in August 2024, with some sectors thriving while others continue to navigate a tough market. Below is an overview of …
August 2024: eCommerce Insights & Trend Data To Inform Q4 Planning Read More »