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When it comes to lead generation, SEO is a top choice for businesses of all sizes. Why? Because it works! According to a Content Marketing Institute survey, over 80% of B2B marketers utilise content marketing as a lead generating strategy. The principle of using SEO to generate leads is simple: if you can get your …
Artificial Intelligence (AI) is a hot topic right now, and for good reason. The potential benefits of AI are vast, and businesses that don’t start exploring the possibilities will be left behind. In 2021, AI investment exceeded $75 billion for the first time, a significant increase from 2020’s record of $36 billion. This number is …
There’s a lot said about the future of SEO and how artificial intelligence (AI) is changing the game. But what is AI, exactly? And more specifically, what is natural language processing (NLP)? In this post, we’ll explore NLP and look at its impact on search engine optimisation. Since Google’s BERT update, NLP has been a …
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