When it comes to lead generation, SEO is a top choice for businesses of all sizes. Why? Because it works! According to a Content Marketing Institute survey, over 80% of B2B marketers utilise content marketing as a lead generating strategy.
The principle of using SEO to generate leads is simple: if you can get your website ranked higher in search engine results pages (SERPs), you will be more visible to potential customers. And the higher up on the page your site appears, the more likely it is that people will click through to your site.
This makes SEO an essential part of any lead generation strategy.
B2B Lead Generation Statistics
Content marketing drives 3X more leads than traditional marketing.
Creating content such as blog posts, videos, and infographics relevant to your target audience will help you attract leads from people who are already interested in what you have to offer. When you combine content marketing with SEO, you may create an effective lead generation machine!
84% of B2B marketers outsource their content creation to an agency or freelancer
Using an outside agency can help take some of the burden off your shoulders and allow you to focus on other aspects of your business. A good content marketing agency will know how to generate leads through SEO and develop engaging content that will resonate with your target audience.
68% of B2B companies use strategic landing pages to generate leads.
Landing pages are an essential part of any effective inbound marketing strategy. They are pages on your website specifically designed to capture leads through the use of compelling content and forms. When someone visits your landing page, you have a brief opportunity to convince them that they should provide their contact information in exchange for something of value, such as a white paper, e-book, or webinar.
50% of B2B search queries are made on smartphones. That’s projected to rise to 70% by the end of 2021.
As more and more people use their smartphones to conduct searches, it’s essential that your website is optimised for mobile devices. A responsive website that adapts to any screen size will ensure that your site looks good, functions properly on all devices, and provides an excellent experience for your SEO & PPC efforts.
Websites In Position #1 Get Over 30% Of The Clicks From Every Search
This is the one statistic that should get your attention! If you want to generate leads through SEO, it’s essential that your website is in one of the top positions on the SERPs. And the higher up on the page you are, the more clicks you will receive and with a great landing page and offer, the more leads you’ll generate and close.
Our Four-Stage Approach To Using SEO For Lead Generation
When it comes to using SEO to generate leads for B2B businesses, there is no one-size-fits-all approach. However, our team follows a four-stage process that has proven to be successful for many of our clients.
The first step is research. We use our AI software to identify the keywords and phrases your potential customers are likely to use when searching for information related to your products or services.
The second step is optimisation. We make sure your website is optimised for those keywords and phrases, using on-page elements like titles, metatags, and anchor text.
The third step is promotion. We create high-quality content that will attract attention from potential customers and help you rank higher in SERPs. This will prompt links from other sites, which will help improve your site’s ranking even more.
The fourth and final step is tracking. We continually monitor your website’s rankings and make changes as needed to ensure you get the most out of your SEO investment.
If you’re looking for a reliable, effective way to generate leads through SEO, contact us today! We would be happy to put together a custom plan just for you.
PPC vs SEO For B2B Lead Generation
When it comes to generating leads online for B2B businesses, there are two main ways to go about it: PPC (pay-per-click) advertising and SEO (search engine optimisation).
PPC is great for businesses that want to generate leads immediately. You can start seeing results within hours or days of launching your campaign. However, PPC is also a more expensive way to generate leads, and it can be challenging to maintain a high ROI (return on investment) over the long term. For that reason, PPC campaigns might happen in short bursts, such as once a quarter.
On the other hand, SEO is a more gradual way to generate leads. It can take weeks or even months for your website to start ranking higher in SERPs (search engine results pages) and generating traffic from organic search. However, once you achieve those rankings, it’s much easier to maintain them, and the leads generated will be more qualified than those from PPC.
Which is better for your business? That depends on your specific needs and budget. If you need leads immediately, then PPC is the way to go. But if you’re looking for a more sustainable long-term solution, SEO is the better. We recommend using both PPC and SEO together to get the best of both worlds.
B2B Lead Generation Case Studies
Iconography is an eCommerce agency that developed the OMNIS omnichannel retail software. They needed to launch their new software into the UK market and chose to use a combination of SEO and PPC to generate leads.
The results were impressive. Over three months, we generated over 110 leads using LinkedIn Advertising leading to 2 deals worth over £100k. We complemented this with SEO and grew their organic site traffic by 27%, and secured top positions for target keywords.
Another example is The Excel Experts. We used an SEO campaign to generate leads for their UK wide Microsft Excel consulting services. Using a well-planned SEO strategy, we generated an increase of leads of 465% as well an uplift in organic traffic of 139%.
SEO is a top choice for B2B lead generation and, when combined with PPC, can be highly effective in generating high-quality leads. However, every business is different and requires a unique approach.
That’s why our team uses artificial intelligence to identify the best keywords and phrases for your business and then creates a custom lead generation plan tailored just for you.
Conclusion: Why SEO Works For B2B Lead Generation
If you’re thinking about investing in SEO to help generate leads for your B2B company, you’re on the right track. SEO is one of the most effective methods for doing just that. And when you combine it with content marketing, you have a lead generation machine that can’t be beaten!
Contact us today to learn more about how SEO can help you generate leads. We would be happy to share some of our case studies with you and answer any questions you may have.