WE’RE HIRING 👋🏻 CHECK OUT OUR LATEST POSITIONS

Neural Edge Logo (11)

Ben Barnes

Since 2015, I've been helping businesses to grow their online presence and sales across all aspects of digital marketing, specialising in SEO and search marketing. Most recently I've been exploring how the use of AI is impacting search marketing, along with the tools, strategies and tactics needed for search success in an AI-powered world. From 2016-2018 I studied with the Chartered Institue of Marketing to gain my Diploma in Digital Marketing Strategy and am an Associate member of the CIM. In 2022 I won team leader of the year at the AI Journal Awards, with my agency Neural Edge winning small sized company of the year. Connect with me on LinkedIn: https://www.linkedin.com/in/benjaminwbarnes/

Is Your Shopify Store Ready for ChatGPT? Here’s What eCommerce Brands Need to Know

Leave a Comment / SEO / By

The way consumers discover and interact with products online is about to shift dramatically. OpenAI has announced a deeper integration between ChatGPT and Shopify, which will enable users to browse, compare, and purchase products from Shopify merchants – directly within the ChatGPT interface. As an AI-focused SEO agency working with eCommerce brands across the UK, …

Is Your Shopify Store Ready for ChatGPT? Here’s What eCommerce Brands Need to Know Read More »

Neural Edge Shortlisted for Two Prestigious Awards at the eCommerce Awards 2024

Leave a Comment / eCommerce, SEO / By

We are thrilled to announce that we’ve been shortlisted for not one, but two highly coveted awards at this year’s eCommerce Awards. Our team’s dedication to driving innovation and delivering exceptional results for our clients has been recognised with nominations in the categories of ‘Best eCommerce Agency’ and ‘Best eCommerce Boutique Agency.’ This recognition comes …

Neural Edge Shortlisted for Two Prestigious Awards at the eCommerce Awards 2024 Read More »

The Google Ranking Glitch: What It Means for Your SEO Strategy

Leave a Comment / Content Marketing, eCommerce, Search Engine Marketing, SEO, Website Optimisation / By

Head to LinkedIn or an SEO-related website over the next few days, and you’re going to see one topic dominating the newsfeed – The Google Ranking Glitch.  Yes, even Google makes mistakes!  There are plenty of concerns over this unexpected Google ranking glitch, which has caused significant fluctuations in search results.  This glitch, confirmed by …

The Google Ranking Glitch: What It Means for Your SEO Strategy Read More »

How To Maximise SEO ROI During Peak Season

Leave a Comment / Content Marketing, eCommerce, Search Engine Marketing, SEO, Website Optimisation / By

Preparing for Peak as a marketing manager or an in-house SEO can feel like a huge challenge. Not only do you have existing, ongoing responsibilities to handle, you now have to prepare for the busiest time of the year, too. Whether it’s Black Friday deals, Christmas promotions or January sales, it’s the time of year …

How To Maximise SEO ROI During Peak Season Read More »

Digital Marketing Graph

7 Ways To Be More ‘Data-Driven’ In Your Digital Marketing in 2024

Leave a Comment / PPC, SEO / By

As I write this, I have multiple tabs and spreadsheets open filled with graphs, charts, and dashboards, each with specific visualisations and insights. I’ve also got various pieces of software running in the background calculating different metrics, a few articles open with the latest about what’s happening with Open AI, and an article about attribution …

7 Ways To Be More ‘Data-Driven’ In Your Digital Marketing in 2024 Read More »

Branded vs. Non-Branded Keywords: What Brands Need To Know

eCommerce, SEO / By

Branded and non-branded keywords are both imperative for a successful SEO strategy, though they serve distinct purposes. For eCommerce brands in particular, it’s especially important to distinguish between the two categories and understand how they can be used to drive traffic and traffic growth. Likewise, as a specialist SEO agency, one of the ways we …

Branded vs. Non-Branded Keywords: What Brands Need To Know Read More »

Google Ads Announcement: Inclusion In SGE & New Ad Platform Tools

Artificial Intelligence, eCommerce, PPC, Search Engine Marketing / By

At Google I/O on May 10th, we got the first glimpse of Google’s new SGE (Search generative experience). While it looked impressive and will undoubtedly have an impact on how brands do SEO, one element I saw that was missing was the inclusion of ads in the demo.  The question of where Google Ads will …

Google Ads Announcement: Inclusion In SGE & New Ad Platform Tools Read More »

LinkedIn Business Page Tips For Successful Lead Gen

Leave a Comment / LinkedIn, Social Media / By

Starting a LinkedIn page for your company is a great way to get your business in front of potential customers. However, building an audience of engaged followers can be challenging, especially if you’re starting from scratch. We’ve been running LinkedIn campaigns for years, and our post about growing your LinkedIn company page followers is one …

LinkedIn Business Page Tips For Successful Lead Gen Read More »

New Google Search Engine ‘SGE’ Announced At Google I/O

Leave a Comment / Artificial Intelligence, Search Engine Marketing, SEO / By

On 10th May, I tuned in to watch Google’s much-anticipated Google I/O 2023 event, which promised a lot. There was plenty on the agenda around Bard, AI and new Google products, but with all the recent hype around Google’s new AI search engine, the main focus for me was how search is changing and what …

New Google Search Engine ‘SGE’ Announced At Google I/O Read More »

SEO & PPC Insights In Your Inbox

Discover the secrets to achieving outstanding Search marketing results by subscribing to our monthly insights newsletter.

Shopping Cart