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Following the launch of Google’s AI mode on Tuesday, 20th May, the game has changed. In some ways, it feels like everything Google has been doing since its inception, particularly around personal data collection, is culminating in the most powerful form of AI search yet – AI Mode. AI mode is a hyper-personalised form of …
The way consumers discover and interact with products online is about to shift dramatically. OpenAI has announced a deeper integration between ChatGPT and Shopify, which will enable users to browse, compare, and purchase products from Shopify merchants – directly within the ChatGPT interface. As an AI-focused SEO agency working with eCommerce brands across the UK, …
Is Your Shopify Store Ready for ChatGPT? Here’s What eCommerce Brands Need to Know Read More »
We are thrilled to announce that we’ve been shortlisted for not one, but two highly coveted awards at this year’s eCommerce Awards. Our team’s dedication to driving innovation and delivering exceptional results for our clients has been recognised with nominations in the categories of ‘Best eCommerce Agency’ and ‘Best eCommerce Boutique Agency.’ This recognition comes …
Neural Edge Shortlisted for Two Prestigious Awards at the eCommerce Awards 2024 Read More »
Head to LinkedIn or an SEO-related website over the next few days, and you’re going to see one topic dominating the newsfeed – The Google Ranking Glitch. Yes, even Google makes mistakes! There are plenty of concerns over this unexpected Google ranking glitch, which has caused significant fluctuations in search results. This glitch, confirmed by …
The Google Ranking Glitch: What It Means for Your SEO Strategy Read More »
Preparing for Peak as a marketing manager or an in-house SEO can feel like a huge challenge. Not only do you have existing, ongoing responsibilities to handle, you now have to prepare for the busiest time of the year, too. Whether it’s Black Friday deals, Christmas promotions or January sales, it’s the time of year …
As I write this, I have multiple tabs and spreadsheets open filled with graphs, charts, and dashboards, each with specific visualisations and insights. I’ve also got various pieces of software running in the background calculating different metrics, a few articles open with the latest about what’s happening with Open AI, and an article about attribution …
7 Ways To Be More ‘Data-Driven’ In Your Digital Marketing in 2024 Read More »
Keeping up with the latest twists and turns in the world of SEO is becoming much harder. In 2023, we experienced some of the highest number of changes we’ve ever seen to the SERP, algorithms, and ranking signals. And, with the continued advancement and integration of AI into daily workflows, SEO in 2024 is about …
Branded and non-branded keywords are both imperative for a successful SEO strategy, though they serve distinct purposes. For eCommerce brands in particular, it’s especially important to distinguish between the two categories and understand how they can be used to drive traffic and traffic growth. Likewise, as a specialist SEO agency, one of the ways we …
Branded vs. Non-Branded Keywords: What Brands Need To Know Read More »
At Google I/O on May 10th, we got the first glimpse of Google’s new SGE (Search generative experience). While it looked impressive and will undoubtedly have an impact on how brands do SEO, one element I saw that was missing was the inclusion of ads in the demo. The question of where Google Ads will …
Google Ads Announcement: Inclusion In SGE & New Ad Platform Tools Read More »
Starting a LinkedIn page for your company is a great way to get your business in front of potential customers. However, building an audience of engaged followers can be challenging, especially if you’re starting from scratch. We’ve been running LinkedIn campaigns for years, and our post about growing your LinkedIn company page followers is one …
LinkedIn Business Page Tips For Successful Lead Gen Read More »
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