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Ben Barnes

Since 2015, I've been helping businesses to grow their online presence and sales across all aspects of digital marketing, specialising in SEO and search marketing. Most recently I've been exploring how the use of AI is impacting search marketing, along with the tools, strategies and tactics needed for search success in an AI-powered world. From 2016-2018 I studied with the Chartered Institue of Marketing to gain my Diploma in Digital Marketing Strategy and am an Associate member of the CIM. In 2022 I won team leader of the year at the AI Journal Awards, with my agency Neural Edge winning small sized company of the year. Connect with me on LinkedIn: https://www.linkedin.com/in/benjaminwbarnes/

Neural Edge Shortlisted for Two Prestigious Awards at the eCommerce Awards 2024

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We are thrilled to announce that we’ve been shortlisted for not one, but two highly coveted awards at this year’s eCommerce Awards. Our team’s dedication to driving innovation and delivering exceptional results for our clients has been recognised with nominations in the categories of ‘Best eCommerce Agency’ and ‘Best eCommerce Boutique Agency.’ This recognition comes …

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The Google Ranking Glitch: What It Means for Your SEO Strategy

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Head to LinkedIn or an SEO-related website over the next few days, and you’re going to see one topic dominating the newsfeed – The Google Ranking Glitch.  Yes, even Google makes mistakes!  There are plenty of concerns over this unexpected Google ranking glitch, which has caused significant fluctuations in search results.  This glitch, confirmed by …

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How To Maximise SEO ROI During Peak Season

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Preparing for Peak as a marketing manager or an in-house SEO can feel like a huge challenge. Not only do you have existing, ongoing responsibilities to handle, you now have to prepare for the busiest time of the year, too. Whether it’s Black Friday deals, Christmas promotions or January sales, it’s the time of year …

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7 Ways To Be More ‘Data-Driven’ In Your Digital Marketing in 2024

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As I write this, I have multiple tabs and spreadsheets open filled with graphs, charts, and dashboards, each with specific visualisations and insights. I’ve also got various pieces of software running in the background calculating different metrics, a few articles open with the latest about what’s happening with Open AI, and an article about attribution …

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Branded vs. Non-Branded Keywords: What Brands Need To Know

eCommerce, SEO / By

Branded and non-branded keywords are both imperative for a successful SEO strategy, though they serve distinct purposes. For eCommerce brands in particular, it’s especially important to distinguish between the two categories and understand how they can be used to drive traffic and traffic growth. Likewise, as a specialist SEO agency, one of the ways we …

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Google Ads Announcement: Inclusion In SGE & New Ad Platform Tools

Artificial Intelligence, eCommerce, PPC, Search Engine Marketing / By

At Google I/O on May 10th, we got the first glimpse of Google’s new SGE (Search generative experience). While it looked impressive and will undoubtedly have an impact on how brands do SEO, one element I saw that was missing was the inclusion of ads in the demo.  The question of where Google Ads will …

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LinkedIn Business Page Tips For Successful Lead Gen

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Starting a LinkedIn page for your company is a great way to get your business in front of potential customers. However, building an audience of engaged followers can be challenging, especially if you’re starting from scratch. We’ve been running LinkedIn campaigns for years, and our post about growing your LinkedIn company page followers is one …

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New Google Search Engine ‘SGE’ Announced At Google I/O

Leave a Comment / Artificial Intelligence, Search Engine Marketing, SEO / By

On 10th May, I tuned in to watch Google’s much-anticipated Google I/O 2023 event, which promised a lot. There was plenty on the agenda around Bard, AI and new Google products, but with all the recent hype around Google’s new AI search engine, the main focus for me was how search is changing and what …

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Grow Your Sales With Our B2B LinkedIn Lead Generation Services

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What makes LinkedIn the perfect channel for B2B lead gen? With over 900 million members, it’s the go-to platform for professionals looking to network and build relationships with other key players in their industry. As such, it offers businesses the ideal opportunity to reach out to a highly targeted audience that is likely to be …

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