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eCommerce is booming, and now more than ever, brands and retailers need to maximise returns from every channel, including SEO and search. 2023 has been a big year for SEO, with the introduction of AI features in the search result pages and new Google algorithm updates that further clamp down on spam content and bad …
As a Google Partner, we know first-hand the impact a great PPC campaign can have for our clients. We’ve managed budgets of all sizes across multiple industries and have seen the results that a well-structured PPC campaign can yield. The importance of PPC cannot be discounted in the digital marketing mix. Survey data from HubSpot …
As an SEO of nearly a decade, I’ve written plenty of pieces about Google algorithm updates, emerging SEO techniques and tactics and why SEO is still as strong as ever despite some people saying it isn’t. However, despite the hype around Bing, Bard and others, there is a serious question about what happens next, and …
Beyond The AI Hype, What’s The Future Of SEO & Search? Read More »
As a Google Partner Agency with a wealth of experience in managing hundreds of thousands of pounds in ad spend, we know what it takes to drive success in Google Ads and Google Shopping campaigns. Every marketing manager understands the importance of PPC in their overall strategy, even if they are using a PPC agency …
10 Essential PPC Checks for Maximum Account Performance: A Google Partner Agency’s Guide Read More »
We all know how powerful TikTok is as a tool for marketers. If your audience is Gen Z or Millenials, it’s a no-brainer that TikTok should be in your mix to reach them. But do you know how to use the platform to inform your SEO strategy? With more insights than ever, TikTok is the …
How To Use TikTok Data to Improve Your SEO Campaigns Read More »
It’s Valentine’s Day 2023, and Jasper is hosting the first-ever Generative AI conference in the heart of tech, innovation and fundraising and everyone’s favourite city of love – San Francisco. An 11-hour flight from London a few days before was a small price to pay for the opportunity to be part of this groundbreaking event, …
Roundup: Jasper’s Gen AI Conference in San Francisco Read More »
The world of SEO and search engine marketing moves fast, and with that comes an ever-growing list of channels eCommerce brands can tap into to reach their audiences. From baby boomers to Gen Z, search platforms are used every day for everything from finding how-to videos to researching new products and following recipes. And that’s …
4 Crucial Search Engine Marketing Channels For 2023 Read More »
Of the 15% of UK businesses that have adopted AI tech, nearly half (172,000 companies) have created a solution internally, and another 40% employ external software developers. These results and more were published in a 2021 Department for Digital, Culture, Media, and Sport (DCMS) report on AI activity in UK businesses over the next twenty years. …
40% Of UK Businesses Using AI Develop It In-House Read More »
TikTok has well and truly arrived in the UK. We’ve seen businesses in almost every sector making money through the platform, from small startups to global brands. It’s a huge platform. There were 1.5 billion monthly active users in the third quarter of 2022, and it’s had over 3 billion downloads. In the United Kingdom, …
It’s no secret that SEO is a long-play and while quick wins are achievable, getting the foundations in place when it comes to technical, on-site and off-site SEO is a must. For larger websites and eCommerce stores, scaling SEO takes time, so marketers are now looking for SEO automation tools and tips to streamline SEO. …
Automate SEO To Save Time, Money & Grow Online Sales Read More »
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