eCommerce is booming, and now more than ever, brands and retailers need to maximise returns from every channel, including SEO and search. 2023 has been a big year for SEO, with the introduction of AI features in the search result pages and new Google algorithm updates that further clamp down on spam content and bad …
As a Google Partner, we know first-hand the impact a great PPC campaign can have for our clients. We’ve managed budgets of all sizes across multiple industries and have seen the results that a well-structured PPC campaign can yield. The importance of PPC cannot be discounted in the digital marketing mix. Survey data from HubSpot …
As an SEO of nearly a decade, I’ve written plenty of pieces about Google algorithm updates, emerging SEO techniques and tactics and why SEO is still as strong as ever despite some people saying it isn’t. However, despite the hype around Bing, Bard and others, there is a serious question about what happens next, and …
Beyond The AI Hype, What’s The Future Of SEO & Search? Read More »
As a Google Partner Agency with a wealth of experience in managing hundreds of thousands of pounds in ad spend, we know what it takes to drive success in Google Ads and Google Shopping campaigns. Every marketing manager understands the importance of PPC in their overall strategy, even if they are using a PPC agency …
10 Essential PPC Checks for Maximum Account Performance: A Google Partner Agency’s Guide Read More »
Google has long been the dominant search engine, with Microsoft’s own ‘Bing’ search engine often ridiculed for its low market share and lack of features. But could that be about to change? Built on OpenAI’s Chat GPT3 – which is a powerful AI technology that Microsoft has recently invested in, Bing has now rolled out …
The Battle of the AI Chatbot Wars: Microsoft Bing vs Google Bard Read More »
We all know how powerful TikTok is as a tool for marketers. If your audience is Gen Z or Millenials, it’s a no-brainer that TikTok should be in your mix to reach them. But do you know how to use the platform to inform your SEO strategy? With more insights than ever, TikTok is the …
How To Use TikTok Data to Improve Your SEO Campaigns Read More »
It’s Valentine’s Day 2023, and Jasper is hosting the first-ever Generative AI conference in the heart of tech, innovation and fundraising and everyone’s favourite city of love – San Francisco. An 11-hour flight from London a few days before was a small price to pay for the opportunity to be part of this groundbreaking event, …
Roundup: Jasper’s Gen AI Conference in San Francisco Read More »
Our social media channels are buzzing with talk of GPT-3 (Generative Pre-trained Transformer 3) and the potential it has to revolutionise not just SEO but a wide range of industries. But what is GPT-3? GPT-3 is an artificial intelligence system with natural language processing capabilities that can be used to automate a variety of tasks …
SEO is essential for driving traffic and sales to your online store. But with so many agencies out there claiming to be experts in Shopify SEO, how can you choose the right one for your business? In this blog post, we’ll share some tips on how to evaluate a Shopify SEO agency to make sure …
How to Choose the Right Shopify SEO Agency for Your Business Read More »
The world of SEO and search engine marketing moves fast, and with that comes an ever-growing list of channels eCommerce brands can tap into to reach their audiences. From baby boomers to Gen Z, search platforms are used every day for everything from finding how-to videos to researching new products and following recipes. And that’s …
4 Crucial Search Engine Marketing Channels For 2023 Read More »