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Data-driven eCommerce Strategy That Increases Online Sales

Generate more online sales by delivering a better experience for your customers and attracting more shoppers to your website at every stage of their buying journey. With our monthly website optimisation services you’ll see an uplift in traffic and sales from organic search which is proven to deliver higher ROI vs other channels. 

We operate across three core pillars of website optimisation utilisting market-leading tools to create and execute a data-driven eCommerce strategy.

Technical Website Fixes

A full technical website audit will reveal more about your website’s health. Our algorithm highlights and prioritises the technical optimisations that need to be made so we can start implementing the fixes that generate more website traffic and a better UX quickly and efficiently. 

On-Site Optimisations

The copy on your website pages carries considerable weight when it comes to generating organic traffic. Ranking pages for a diverse range of commercial and informational keywords is essential. Our data team use AI to sift through millions of data points and build a keyword strategy.

Off-Site Brand Building

To increase brand awareness and website authority, we focus on getting your website featured in online articles with brand and product placements that include a dofollow link back to your website. These links support on-site optimisations and help with rankings.

Benefits of Data-Driven eCommerce SEO

From deep-technical SEO analysis to crafting content that brings customers closer to your business we’ll develop and implement a data-driven eCommerce strategy that’s fully tracked, fully measured and delivers on your campaign KPIs. 

From deep-technical SEO analysis to crafting content that brings customers closer to your business we’ll develop and implement a data-driven eCommerce strategy that’s fully tracked, fully measured and delivers on your campaign KPIs. 

"When we showcase the way we use data to answer previously unknown questions and inform future campaigns, it's like a lightbulb coming on a suddenly clients have a whole new view of what needs to be done and why ."

Craig Townley | Head of SEO

Timeline To Data-Driven eCommerce Success

Day 1-14

We gather your data using a mixture of AI, APIs, and familiar file types like CSV. Once we’ve centralised the data we need it will be cleansed, enriched, organised and stored in a secure data warehouse like BigQuery and visualised in Google Sheets.

Day 15-30

Using our tools, we’ll drill deeper into your data to find the opportunities that support your objectives. This is a critical stage as it informs the direction of your data-driven strategy and where our time will be focused each month on improving your site.

Day 31-90

In month two, we’ll kick off your campaign based on the data-driven strategy we’ve created. From implementing website fixes to publishing new content and placements we’ll maximise the opportunities to increase your traffic and online sales.

90 Days Onwards

SEO and website optimisation can deliver quick wins within the first few months although the mid-term term impact of SEO is much greater. On-going monitoring and optimisation is essential to maintain rankings, traffic and market share.

Exceptional Campaign Delivery

From deep-technical SEO analysis to crafting content that brings customers closer to your business we’ll develop and implement a data-driven eCommerce strategy that’s fully tracked, fully measured and delivers on your campaign KPIs. 

From deep-technical SEO analysis to crafting content that brings customers closer to your business we’ll develop and implement a data-driven eCommerce strategy that’s fully tracked, fully measured and delivers on your campaign KPIs. 

"Because we take the time to explore your brand everything we create fits with your messaging and resonates with your audience from the tone of voice to the imagery."

Leah Russell | Digital Content Specilist

Data-Driven eCommerce FAQs

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Case Studies

Results we've achieved for our clients with our data-driven SEO services

Multiple Improvements In Target Keyword Rankings

Huck Nets UK required an eCommerce strategy prioritising key commercial categories in organic search. Using on-page and off-site optimisation, we helped Huck achieve and sustain target rankings in the top 3 positions for high-intent keywords that promote their top website categories.

300% Increase In Non-Branded Search Traffic

We worked with RiRi to re-design key elements of their website using a data-driven approach. By diversifying the keywords they rank for we’ve generated more traffic and sales from organic search and improved the user experience for customers coming from other channels.

55% Increase In Organic Traffic & Online Sales

As a market leader in a closely competitive industry, SoCom wanted to cement its authority and drive more online sales post-lockdown. We developed a new content campaign supported by category page updates and link building.

Marketing With Data Is Power ⚡

Want to increase eCommerce sales and see how enhancing your website data with our AI-powered process will help? Book a 15-minute intro call with one of our eCommerce experts who can assess your website and goals.

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