How to drive record SEO revenue during peak (in 9 minutes)

Customers are in buying mode during peak season and they want a quick and easy purchase journey. SEO plays a key role in delivering this from making sure your being found online to crafting product descriptions that drive higher conversion rates. So, investing more, to be seen more, at a time when people are shopping more, is a strategy we’ve seen work year after year for our clients.

Peak season is all about driving maximum revenue so SEO activities must focus on money pages – categories or collections and product pages. In terms of what needs doing on these pages, an SEO audit will tell you if it’s a content, tech or link building job. 

We start our peak planning with clients at the beginning of Q3 however this can vary depending on the industry. Generally speaking we need time to plan, create and rank content before peak arrives so we’re in prime position at the right time.

PPC budgets generally increase sustantially during peak and should be driven by results seen earlier in the year and other promotions and campaigns. TikTok and Pinterest are other growing channels that brands should be looking to maximise right now.

Not all businesses and industries have a focus on peak, which means that SEO campaigns must be planned and executed in different ways. However, many of the learnings from peak are implemented into future SEO strategies.