Ben Barnes

Since 2015, I've been helping businesses to grow their online presence and sales across all aspects of digital marketing, specialising in SEO and search marketing. Most recently I've been exploring how the use of AI is impacting search marketing, along with the tools, strategies and tactics needed for search success in an AI-powered world. From 2016-2018 I studied with the Chartered Institue of Marketing to gain my Diploma in Digital Marketing Strategy and am an Associate member of the CIM. In 2022 I won team leader of the year at the AI Journal Awards, with my agency Neural Edge winning small sized company of the year. Connect with me on LinkedIn: https://www.linkedin.com/in/benjaminwbarnes/

ecommerce ai uses

How & Why To Integrate AI Into Your eCommerce Marketing Strategy 

As artificial intelligence (AI) becomes more and more commonplace, businesses must begin integrating it into their marketing plans. AI can provide a wealth of benefits to eCommerce businesses, including increased sales, improved customer service, and enhanced decision-making abilities. While the rise of AI may seem daunting, and there’s plenty of legislation and ethical considerations to …

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seo vs content marketing

The Complete SEO vs Content Marketing Comparison

When it comes to digital marketing, many companies think they have to choose between SEO and content marketing. In fact, these approaches are intrinsically entwined. Content is vital to SEO, and promoting that content by putting it on well-designed websites is key to a successful content marketing strategy. This blog post explores SEO vs content …

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