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Ben Barnes

Since 2015, I've been helping businesses to grow their online presence and sales across all aspects of digital marketing, specialising in SEO and search marketing. Most recently I've been exploring how the use of AI is impacting search marketing, along with the tools, strategies and tactics needed for search success in an AI-powered world. From 2016-2018 I studied with the Chartered Institue of Marketing to gain my Diploma in Digital Marketing Strategy and am an Associate member of the CIM. In 2022 I won team leader of the year at the AI Journal Awards, with my agency Neural Edge winning small sized company of the year. Connect with me on LinkedIn: https://www.linkedin.com/in/benjaminwbarnes/

ai in digital marketing

Uses & Benefits of AI In Digital Marketing

Artificial Intelligence (AI) is a hot topic right now, and for good reason. The potential benefits of AI are vast, and businesses that don’t start exploring the possibilities will be left behind. In 2021, AI investment exceeded $75 billion for the first time, a significant increase from 2020’s record of $36 billion. This number is …

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ecommerce marketing ideas

42 eCommerce Marketing Ideas to Increase Sales and Conversions

If you’re looking for eCommerce marketing ideas to increase sales and conversions, you’ve come to the right place. In this blog post, we will discuss 42 different eCommerce marketing ideas that you can use to boost your eCommerce business. We will cover a variety of different tactics, including online advertising, email marketing, and social media …

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ecommerce ai uses

How & Why To Integrate AI Into Your eCommerce Marketing Strategy 

As artificial intelligence (AI) becomes more and more commonplace, businesses must begin integrating it into their marketing plans. AI can provide a wealth of benefits to eCommerce businesses, including increased sales, improved customer service, and enhanced decision-making abilities. While the rise of AI may seem daunting, and there’s plenty of legislation and ethical considerations to …

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seo vs content marketing

The Complete SEO vs Content Marketing Comparison

When it comes to digital marketing, many companies think they have to choose between SEO and content marketing. In fact, these approaches are intrinsically entwined. Content is vital to SEO, and promoting that content by putting it on well-designed websites is key to a successful content marketing strategy. This blog post explores SEO vs content …

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