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42 eCommerce Marketing Ideas to Increase Sales and Conversions

If you’re looking for eCommerce marketing ideas to increase sales and conversions, you’ve come to the right place. In this blog post, we will discuss 42 different eCommerce marketing ideas that you can use to boost your eCommerce business.

We will cover a variety of different tactics, including online advertising, email marketing, and social media marketing. So whether you’re just starting or you’ve been in business for a while, there’s sure to be something here that will help you increase your sales and conversions!

1. Run a contest or giveaway

One great way to increase traffic and sales is to run a contest or giveaway on your eCommerce website. You can offer prizes such as gift cards, products, or even cash. Be sure to promote the contest heavily on social media and through email marketing, and make sure the rules are clear and easy to understand.

2. Offer free shipping

Offering free shipping can help to generate more eCommerce sales at peak times like Christmas. This is a great way to attract customers, and it can also help you compete with other businesses. Be sure to promote your free shipping offer prominently on your website, and make sure that the terms and conditions are clear.

3. Create a loyalty program

Another great way to increase sales is to create a loyalty program for your eCommerce business. This can encourage customers to return to your website repeatedly, and it can also help you build customer loyalty. There are various loyalty programs that you can try, so be sure to choose one that fits your business.

4. Generate leads with a lead generation form

A great way to generate leads is to use a lead generation form on your eCommerce website. This can help you collect information about potential customers, and it can also help you build a database of leads. Be sure to make the lead generation form easy to fill out and offer an incentive for people who fill out the form.

5. Run a PPC campaign

One of the best ways to increase traffic and sales is to run a PPC (pay-per-click) campaign on Google Ads or other online advertising platforms. This can help you reach more potential customers, and it can also help you increase traffic and sales. Be sure to create effective ads, and be sure to track your results closely to optimize your campaign.

6. Engage in social media marketing

One great eCommerce marketing idea is to engage in social media marketing. This involves creating profiles for your business on various social media platforms and then sharing relevant content with your target audience. Make sure to interact with followers by responding to comments and questions.

7. Email marketing

A newsletter can be a great way to keep your customers up-to-date on your eCommerce business, and it can also help you generate more sales. Platforms like MailChimp make email marketing easy and affordable. Platforms like MailChimp make email marketing easy and affordable. Platforms like MailChimp make email marketing easy and affordable. Be sure to create an exciting and engaging newsletter and track the results so that you can optimize your campaign.

8. Create a blog

Writing and posting content to your blog will help generate interest and awareness among customers who aren’t quite ready to buy from you yet and from customers who have previously purchased from you. Be sure to post regularly and include links to the products on your eCommerce website.

9. Collaborate with Other Brands

If you’re looking for eCommerce marketing ideas that will help increase sales and conversions, collaborating with other brands is a great option. There are several different ways to collaborate, so think about the best fit for your business.

You could do a joint promotion, cross-promote each other’s products, or even work together to create a product. Whatever you decide, collaborating with other brands is a great way to reach new customers and boost your business.

10. Develop an eCommerce App

If you want to stay ahead of the competition, you need to develop an eCommerce app. This will allow your customers to shop on their mobile devices. Plus, it will make your business more accessible and convenient for them. You can also use the app to send out push notifications with special offers and discounts.

11. Use remarketing

Remarketing is a great way to target people who have already visited your site. You can show them ads for the products they looked at or even added to their cart but didn’t purchase. This can be a great way to nudge them towards completing the purchase.

You can also use remarketing to target people who have visited your competitors’ sites. This can be a great way to steal some of their traffic and convert it into sales for your own eCommerce store. It will also help to increase eCommerce conversion rates.

12. Offer a discount code for first-time customers

One of the best eCommerce marketing ideas is to offer a discount code for first-time customers. This will entice new shoppers to check out your store and could lead to increased sales and conversions.

You can either create your own unique code or promote a coupon code from another retailer. Either way, this is an eCommerce marketing strategy that will please customers and boost your bottom line.

13. Develop a referral program

A referral program is a great way to increase sales and conversions, as it encourages customers to refer their friends and family members to your eCommerce store. For a referral program to be successful, you need to make sure that the rewards are enticing enough for customers to want to participate. Some ideas for rewards include gift cards, discounts, and free products.

14. Create a video about your products

One great eCommerce marketing idea is to create a video about your products. This can help show customers what your products look like and how they work. As customers can’t feel the product or try it on, a video can help them get a better idea of what they’re buying. Plus, videos are engaging and can help increase conversions.

An Animoto survey found that 96% of consumers find videos helpful when making purchase decisions online.

15. Submit articles about your products

When you consistently create valuable content, customers and potential customers will notice. When they do, they are more likely to visit your eCommerce store and make a purchase.

One great way to get started is by submitting articles about your products or services to popular online publications. If the site allows it, include links back to your eCommerce store as well. This is a growing eCommerce trend and will help to drive more brand awareness and referral traffic to your website.

16. Submit products to online catalogues

Another great way to market your eCommerce store and products is by submitting them to online catalogues. This will get your products in front of more people, but it can also help you generate traffic and leads.

Not only will this get your products in front of more people, but it can also help you generate traffic and leads. There are many different online catalogues out there, so you should be able to find one or more that would be a good fit for your business.

17. Participate in online forums

Another great way to market your eCommerce store is by participating in online forums. This is a great way to connect with potential customers and build relationships. In addition, you can also share information about your products and services and answer any questions that people may have.

18. Run a PR campaign

One of the best eCommerce marketing ideas is to run a PR campaign. You can work with journalists to write articles about your company and products or hold a press conference to announce new products or updates. This will help you get your name out there and attract new customers.

You can also create helpful content such as infographics or e-books to promote your business. Whatever you do, make sure that you are creative and engaging!

19. Work with influencers

There is no doubt that influencer marketing is one of the most effective eCommerce marketing tactics that can help you reach a larger audience and drive more traffic to your store when done correctly. The key is to find the right influencers who have a similar audience to yours and are relevant to your niche.

You can use tools like BuzzSumo and Klout to find influencers in your industry. Once you’ve found them, reach out to them and pitch your collaboration idea. Be sure to offer something of value in return, such as free products or a commission on sales.

20. Advertise on TV

Did you know that eCommerce businesses can advertise on TV? This is a great way to reach a large audience and increase sales. TV advertising can be expensive, but it’s worth it if you have the budget. There are many different ways to advertise on TV, so do your research and find the best option for your business.

21. Run a pop-up shop

Running a pop-up shop is a great way to increase traffic and sales for your eCommerce store. It allows you to reach new customers who may not have heard of your store before and allows them to experience your products in person. You can also use a pop-up shop as an opportunity to launch new products or seasonal collections.

To run a successful pop-up shop, you’ll need to create a marketing plan that will help promote your event. You can use social media, email marketing, and paid advertising to reach your target audience. Be sure to have a clear goal for your pop-up shops, such as increasing brand awareness or driving sales conversions.

22. Participate in Affiliate Marketing Programs

Affiliate marketing programs can be a great way to increase traffic and sales. In affiliate marketing, you partner with other businesses or individuals who sell products or services related to your own. When someone buys something through your affiliate link, you earn a commission on the sale and vice versa.

23. Offer Multiple Payment Methods

When it comes to eCommerce, providing customers with multiple payment methods can increase sales and conversions. Some of the most common payment methods include credit cards, debit cards, PayPal, and Amazon Payments.

Giving customers a choice of payment methods can be helpful, as some customers may not have a credit or debit card or may not want to use PayPal. You can also offer discounts for customers who pay with specific payment methods.

24. Make it Easy to Order

One of the best eCommerce marketing tips is to make it easy for customers to order your products. This means having a user-friendly website with clear product descriptions and an easy-to-use checkout process.

You can also offer customer support in case people have any questions or problems when ordering. Using AI technology for eCommerce processes like customer service can help reduce the manual burden while still supporting customers with questions and feedback.

25. Use SEO to Increase Traffic

SEO is one of the most effective eCommerce marketing tactics, so investing in SEO for your eCommerce store is essential for 2022. By optimizing your website for certain keywords, you can increase traffic and improve your search engine rankings.

There are many different SEO techniques that you can use, so be sure to research what works best for your business. You can also hire an SEO specialist to help you get the most out of this marketing tactic.

26. Use Social Proof To Increase Sales

Social proof is a psychological principle that states that people are more likely to do something if they see others doing it. This means that you can use social media to show your customers what other people buy from your store. You can also showcase customer reviews and testimonials on your website and social media profiles.

27. Create Exclusive Products For Top Customers

One way to increase loyalty and sales is to create exclusive products for your top customers. This could be a special product that’s only available to them or a discount on all of their orders.

You can also reward your top customers with free shipping, gift cards, or other incentives. Showing appreciation for your best customers can help keep them returning to your store.

28. Ensure Your Website Is Secure

HTTPS encryption is a must these days. Not only does it ensure that your customers’ information is safe, but it can also help improve your website’s SEO. Google has been known to give a ranking boost to websites that use encryption, so it’s something you should definitely be using.

29. Use Basket Abandonment Emails

When someone adds something to their online shopping cart but then leaves the site without buying it, that’s called “basket abandonment.” It happens a lot: According to Baymard Institute, nearly 70% of online shopping carts are abandoned.

But you can combat basket abandonment with email marketing. You can send reminder emails to customers who have left items in their carts with a special offer to incentivize them to come back and buy.

You can also send follow-up emails after they’ve made a purchase, thanking them for their order and offering additional products or services that might interest them. These emails help solidify the relationship between your business and your customers and can lead to increased sales down the line.

30. Use Social Media Advertising

A big part of eCommerce marketing is using social media platforms to reach new customers. And one of the most effective ways to do that is with social media advertising.

Social media advertising can target specific customers based on their interests and demographics. This ensures that your ads are shown to the right people, leading to increased sales and conversions.

31. Re-Use Hashed Customer Data

Another eCommerce marketing idea is to re-use hashed customer data. You can use this information to create lookalike audiences on social media platforms like Facebook and Instagram. These audiences will be similar to your current customers, which means they’re more likely to convert.

32. Make Use of Heatmaps

Heatmaps are an excellent eCommerce marketing tool because they show where people are clicking on your website. This information can help you determine what areas of your site need improvement.

You can also use heatmaps to track customer behaviour over time. This will help you see which pages and products are most popular with your customers.

33. A/B Test Your Pages

A/B testing eCommerce pages is a great way to determine which design, layout or copy results in more sales and conversions. You can test different elements on your pages, such as headlines, images, buttons and CTA text.

Additionally, you can test different purchase flows, such as adding a guest checkout option or removing one.

You can also A/B test your entire website to see a big difference in sales and conversions when people visit the homepage versus product pages.

34. Make Use of Exit Intent Popups

Exit intent popup technology allows you to display a message to visitors as they are about to leave your site. This can be a great opportunity to offer them a discount or coupon code to persuade them to stay and make a purchase.

35. Create Urgency with Time-Based Deals

One of the most effective eCommerce marketing tactics is to create a sense of urgency by offering time-based deals. For example, you could offer a discount for purchases made within the next hour or only the next day.

36. Create an FAQ’s Page

An FAQs page is a great way to answer the most common questions your customers have. This can help you reduce the number of support tickets you receive, and it can also help you boost your sales and conversions.

You can include questions about shipping, returns, payment methods and your eCommerce terms and conditions. You can also use your FAQs page to promote your products and services.

37. Have a Clear Sizing Chart For Clothing

If you sell clothing online, it’s essential to have a clear sizing chart on your website. This will help reduce the number of returns that you receive, leading to increased sales.

Make sure that your sizing chart is easy to find, and include measurements for both men’s and women’s clothing.

38. Write Persuasive Product Descriptions

Product descriptions are one of the most critical elements of eCommerce. They’re the first thing potential customers will read, and they can make or break a sale.

Your product descriptions should be persuasive, and they should highlight the benefits of your products. Additionally, you should use keywords to help improve your search engine ranking.

39. Include Product Sizes & Attributes

When you’re listing your products, it’s important to include all relevant information. This includes product sizes and attributes, as well as photos and videos.

If possible, try to list the dimensions of your products so that customers can compare them with other items.

40. Use High-Quality Product Images

It’s essential to use high-quality product images on your eCommerce website. This will help improve your site’s overall look and feel, and it will also make your products look more appealing to potential customers.

Make sure that you use clear, bright images that showcase the features and benefits of your products. You can also use lifestyle shots to show your products in use.

41. Make Sure Your Site Is Mobile Friendly

Most people now access the internet via their mobile devices, so it’s important to make sure that your eCommerce site is mobile friendly. This will ensure that potential customers can easily browse your products and make a purchase.

42. Make Website Speed A Priority

It’s also important to ensure that your website is fast loading. This will help improve the overall user experience and lead to increased sales and conversions. Page speed can impact SEO, too, as Google considers when ranking websites.

Conclusion

If you want to increase sales and conversions, it’s a good idea to make use of heatmaps, A/B test your pages, make use of exit-intent popups, create an FAQs page, have a clear size chart, write persuasive product descriptions, include product sizes & attributes, and make sure your site is mobile friendly.

These are just a few eCommerce marketing ideas that you can use to increase sales and conversions. Be sure to choose the most relevant ones to your business and experiment with different strategies until you find ones that work best for you.

Need help increasing your eCommerce sales? Contact our team to learn more about our experience growing eCommerce businesses or read our case studies.

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